Tandem Hospital Partners

Field Marketing Manager

US-KS-Kansas City
Job ID
2017-1162
# of Openings
1
Category
Marketing
Shift
Days
Kansas City

Overview

Saint Luke 

 

Saint Luke’s Community Hospital provides a modern approach to personalized, high quality, compassionate care. With neighborhood locations throughout the greater Kansas City area, specializing in 24/7 emergency services and inpatient stays, this leading-edge hospital concept provides greater access to patient care, while drawing on the breadth and expertise of the Saint Luke’s integrated health network. After listening to and engaging our communities, Saint Luke’s is pleased to offer its patients an exceptional patient experience, with convenient locations, short wait times, skilled patient care from board-certified physicians and experienced nurses, as well as dedicated lab, imaging and pharmacy services.

 

Saint Luke’s has engaged Tandem Hospital Partners (THP) to provide management services to staff and grow Saint Luke’s Community Hospital.

 

As an employee of THP you have the opportunity to work in a dynamic, new model of healthcare. You will experience a work environment that includes the best of both worlds, a new innovative healthcare hospital model, while also working in partnership with and representing the most reputable, recognized, and award-winning hospital brands in the United States. From excellent benefit plans to a family and service-oriented company culture, THP offers its employees a rewarding and motivating career with work-life balance, continuing education, and career growth opportunities.

 

Job Opportunity – Field Marketing Manager

 

Manages overall regional marketing strategy for THP’s (Tandem Hospital Partners) corporate brand as well as THP’s hospitals in collaboration with our hospital partner and agency partner(s) for assigned markets. This role includes developing community outreach, community events, social media buzz, advertising, public relations, physician/employer referral program, and marketing campaigns to drive patient acquisition and retention.

Responsibilities

Essential Functions

  • Upholds the values and mission of the Tandem Hospital Partners family
  • Managing social media accounts to maintain local presence
  • Collaborate with hospital partner’s marketing team to write posts, create content, monitor healthcare trends and market opinions and view.
  • Ensure strong brand presence in online and offline channels
  • Reputation management
  • Prepare and deliver promotional presentations
  • Build and maintain relations to facilitate collaboration for sponsoring, hosting, and participating in educational and promotional outreach events to establish our brand in the Indianapolis market.
  • Plan, organize and execute and attend marketing engagements such as the Ribbon Cutting Ceremony, VIP Grand Opening, and Community Grand opening events.
  • Attend trade shows and community events to market the hospital.
  • Assist in creating traditional and digital marketing campaigns and programs that drive brand and service awareness, loyalty, and patient retention.
  • Create and facilitate monthly programs such as Lunch and Learns, Health Screenings, and speaker opportunities.
  • Monitor and measure the success of ongoing campaigns, events, and programs.
  • Develop partnerships to create outreach programs and physician/employer referral opportunities.
  • Assist with developing and leading the Physician/Employer program
  • Identify key stakeholders to generate leads and drive revenue utilizing Customer Relationship Management (CRM) or Physician Relationship Management (PRM) software.
  • Educate physician groups/top employers on St. Vincent Neighborhood Hospital’s model and services.
  • Perform onsite visits to physician offices, top employers and local businesses to act as a key resource and promote and educate them regarding St. Vincent Neighborhood Hospital.
  • Manage marketing vendor contracts and local marketing budgets as needed.
  • Keep abreast of industry trends, competition and new opportunities.

Qualifications

Minimum Qualifications

  • BS/MS degree in marketing or business related field
  • 5 – 10 years of experience as a field marketing manager, marketing coordinator, brand manager, events coordinator, PR specialist, sales representative or similar role. 

 

Knowledge and Technical Skills

  • Strong event planning and project management skills
  • Well-organized with a customer oriented approach
  • Knowledge of market research techniques and databases
  • Excellent communication and presentation skills
  • Excellent Microsoft Office skills
  • Knowledge of digital marketing tools, applications and techniques
  • Experience with distribution channels and media marketing campaigns

  

Business Skills and Abilities

  • Excellent written, oral and interpersonal communication skills
  • Highly self-motivated and directed, with keen attention to detail
  • Proven analytical and creative problem-solving abilities
  • Able to prioritize and execute tasks in a high-pressure environment and to work in a team-oriented, collaborative environment
  • Ability to work with all levels of staff to define business requirements and goals, and to identify and resolve issues
  • Demonstrated proactive approaches to problem-solving with strong decision-making capabilityLocation 25%+

 

Travel Required

25%

 

Location

Kansas City, Kansas

 

Physical Requirements/Working Conditions

While performing the duties of this job, the employee is regularly required to: communicate orally and in writing; use hands and fingers dexterously to operate office equipment; to sit; and occasionally stand, walk, climb, balance, stoop, kneel, crouch or crawl, reach with hands and arms; transport up to 40 pounds. Position requires visual abilities that include close vision and the ability to adjust focus.  Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job.

 

Eligibility Requirements

If you are applying for a position in the United States, you must be at least 18 years of age, legally authorized to work in the United States, and not require sponsorship for employment visa status (e.g. TN, H1B status), now or in the future.

Tandem Hospital Partners strongly values diversity and is committed to equal opportunity and non-discrimination in all of its policies and practices, including the area of employment.  THP is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, Veteran status, gender identity or expression, genetic information or any other legally protected status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.

 

The essential functions listed are typical examples of work performed by positions in this job description and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks and responsibilities.  Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility.  Employees may also perform other duties as assigned.

 

Any combination of education and experience that would likely provide the required knowledge, skills and abilities as well as possession of any required licenses or certifications is qualifying.

 

 

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